The Ladies European Tour (LET) is Europe’s leading women’s professional golf tour and formed as the WPGA in 1978. Over the last 35 years, the tour has developed into a truly international organisation and in 2013 will operate 25 golf tournaments in 19 different countries worldwide. The LET professional players represent 34 countries and their game is broadcast in 240 million homes in 80 countries around the globe. Follow the LET online at www.ladieseuropeantour.com or on Twitter@LETgolf.
The Ladies European Tour recently launched a re-designed website to reinforce the brand’s new core values, which are: chic, diverse and engaging.
The new brand values of the LET are:
Chic
We are elegantly and stylishly fashionable: attractive, modern athletes with the skills and talents to compete at the very top level of international sport. We aspire to be the best and we will inspire you to be your best, on and off the course.
Diverse
Our game is international, open-minded and we thrive on different cultures. Our professional golfers represent 34 different nations from Europe to South Africa to Korea and Japan to New Zealand. In 2011 we are holding 28 tournaments in 19 different countries globally, which are broadcast to 240 million homes in 80 countries worldwide.
Engaging
We are a welcoming, fun and friendly tour, with open and approachable players who love to interact with the audience. Each player enjoys spending quality time with our guests. Playing with us often creates lasting long-term friendships. Learn from the women's game and prepare to be awe-inspired.
The Ladies European Tour is a company limited by guarantee, not having a share capital, and its objectives are to promote world-wide interest in the game of golf, to maintain high standards in the promotion, development and conduct of ladies' professional golf activities, to provide opportunities in tournament play and golf promotion for lady golf professionals, to co-operate with organisations engaged in golf promotion whose objectives are compatible with those of the Ladies European Tour and to protect and further the mutual interest of the Tour and its Members.
Board of Directors
The Board of Directors are the guardians of the Tour and are responsible for:
- Financial management
- Long range planning
- Direction of policy
- Management of the Tour
The authority and responsibility of the Board of Directors shall include, but not be limited to, financial planning, budgeting, tournament scheduling, tournament purses, tournament operations, sponsor relationships, member benefits, the promulgation of disciplinary regulations and material, legal and fiscal matters.
Player’s Council
The Players' Council is a body to whom the Board has delegated responsibility for the formulation, co-ordination and expression of player opinion relating to Tour policy matters and tournament competition, including review and approval, in conjunction with the Executive Director and/or Director of Tournament Operations, of all matters relating to the Tour, including the formulation and amendment of tournament rules and regulations, ethics policies and rules of conduct. |
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