Renowned lifestyle brand LACOSTE continues to reinforce its strong and unique heritage in women’s golf by becoming official sponsor of the Ladies European Tour (LET). LACOSTE will provide official on-course uniforms, embroidered with the LET logo, for the Ladies European Tour staff until 2012.

Golf is strongly linked to the history of LACOSTE. The wife of famous tennis champion and founder of the brand René Lacoste, Simone Thion de la Chaume, won the British Ladies and the national and international championships of France among other titles. Their daughter, Catherine Lacoste, then perpetuated the family tradition at the highest sporting level in 1964 by becoming number one world player in both individual and team rankings and then winning the U.S. Open in 1967. At the time she was the youngest, the only amateur and the only non-American to hold the prestigious title.

Through its authentic sports roots, LACOSTE today implements an active policy of partnership in women’s golf. The brand counts renowned golf champions Lorena Ochoa, Yani Tseng, Cristie Kerr, Gwladys Nocera and Tania Elosegui among its ambassadors, as well as Anne-Lise Caudal, Virginie Lagoutte-Clement, Sophie Giquel, Karine Icher, and Ludivine Kreutz, all of whom embody the values of the brand: audacity, tenacity, elegance and performance.

“We are proud to be associated with LACOSTE, a brand which understands the true values of sporting success and we look forward to a great relationship,” said Alexandra Armas, the Ladies European Tour’s Executive Director. “Like LACOSTE, the Ladies European Tour respects the history and champions of the past, whilst today representing a unique and vibrant modern lifestyle.”

“Becoming partner of the Ladies European Tour is a further demonstration of LACOSTE’s attachment to ladies’ golf as well as the voluntary and active policy of our brand to perpetuate its legacy and values in this sport", said Christophe Chenut, CEO of LACOSTE.

LACOSTE will benefit from the Ladies European Tour’s increasing profile as Europe’s pre-eminent women’s professional golf tour. In 2010, the Ladies European Tour will operate 27 tournaments in 20 different countries with significant international exposure.