Ladies European Tour
Ladies European Tour
LET SocialLET TwitterLET Facebook
LET FlickrLET YouTube
 
Sponsors & Suppliers sponsors, suppliers & partners
2015 Solheim Cup
2014 Golf Chic Magazine
Golf Chic
MEDIA CENTRE sponsors, suppliers & partners
Sign up for the LET
NEWSLETTER
Website Login
Email:
Password:
Forgot Password?  
LET RSS feeds LET RSS feeds ladies European Tour Videos
This is how Europe’s Solheim Cup team looks
 Print

Now it's clear how The European Solheim Cup team will look. And it's a one hundred percent Swedish line-up. For the third time in a row the Swedish sport and fashion company Abacus dress all the players from top to toe. With a showing today at PGA of Sweden National The 2011 Solheim Cup collection is announced. The best looking yet is the general verdict from the specially invited guests.

The first year Abacus was commissioned to design the clothes for Europe's Solheim Cup team was in Halmstad 2007. The clothes received a lot of attention, both for the stylistically pure design and the functional qualities. When the Americans chose to remove their jackets to swing, The European team kept theirs on, which says a great deal about the garments' capacity to promote freedom of movement and flexibility. Behind Abacus' success lies a strong focus on material, quality of fabric and smart details.

Timelessly graphic

2011's Solheim Cup is to be played in September at Ireland's Killeen Castle Golf Club. Abacus' head designer, Chris Mattsson explains: "We've followed our graphic and timeless signature and worked a lot with stripes on polo shirts and tops. Wind vests and rain jackets have a sportier touch that underline the functionality. The Solheim Cup Collection this year is based on five stringent colour palettes, one for each day. The first training days have their colours, as do the days of the competition. I can reveal that Friday it will be green and Saturday yellow. But Sunday is secret!"

For all occasions

In The Solheim Cup collection there must be garments for all weathers and occasions. From the worst rain weather to the warmest sunshine. And it's not just the players that wear Abacus clothes. Even caddies, members of the board, players' guests and the team's functionaries are ambassadors for the Swedish brand.

"We have naturally learnt a lot during our years with The Solheim Cup." Says Sven-Olof Karlsson, Abacus' MD. He continues, "Above all how important it is for the players and what high priority the clothes have. Not only must they cope with all kinds of weather and temperatures, they must also be comfortable and fit perfectly. And of course the players must look good in the garments. When they
get up on the first tee they must feel that they can conquer the world"

Europe's team captain, Alison Nicholas, agrees: "The quality, technical advancements and design give us the self-confidence we need to perform at the highest level in all weathers. And we do that in Abacus clothing."




LET Live Scoring   LETAS Live Scoring
Tenerife Open de Espana Femenino
Golf Costa Adeje (Tenerife)
Costa Adeje (Tenerife), Spain
18/09/14 - 21/09/14
Tenerife Open de Espana Femenino
Leaderboard ladies European Tour Tournament
Draw/Tee Times ladies European Tour Tournament
Tenerife Live
ISPS Order of Merit
LET Q-School Rookie of
The Year
ladies European Tour Videos
LET Q-School LET Tour School ladies European Tour Videos
LET Q-School Honorary Membership ladies European Tour Videos
About LET Privacy Policy Site Map Job Opportunities Contact LET

Ladies European Tour Thrax Design