|The victorious 2013 European Solheim Cup Team
Three weeks into the re-launch of the Ladies European Tour’s YouTube channel, organisers announced that the channel had experienced a 10 fold increase in subscribers as a result of a re-launch of the Channel to coincide with live streaming of the 2013 Solheim Cup.
The LET YouTube Channel is rapidly growing into one of the most popular golf channels online with a healthy combination of live streaming, highlights and features, giving the viewer an unparalleled opportunity to immerse themselves into the world of women’s golf.
The Ladies European Tour is in a unique position with members from all five continents giving a vast potential market for viewers to tune in and watch their favourite player.
Ladies European Tour Chief Executive Officer Ivan Khodabakhsh said: “The new YouTube channel has been an unprecedented success. Over 30 hours of The Solheim Cup were streamed in HD and we picked up new fans in areas ignored by regular TV coverage.”
Charlie Muirhead, CEO and Founder of Rightster, who partnered with the LET to distribute and market the video content, said: “We are thrilled to be working with the Ladies European Tour to provide viewers in markets without broadcast distribution of the Solheim Cup, giving them the opportunity to enjoy the drama of tournament as it happens. Partnering with Rightster allows LET to focus internal resources and funds on what they do best while we manage the complexity of live streaming and crucially, the task of finding and engaging the right online audience.”
YouTube viewing figures for The Solheim Cup hit six figures over four days including live streaming, exclusive features, highlights and interviews with the leading players, produced by LET Production Partner UCOM.
Rightster is the world’s fastest growing online video distribution and marketing network, providing rights holders, online publishers and advertisers with the tools and expertise required to efficiently engage audiences and optimize digital revenues. Rightster provides an “upload once – commercialize everywhere” solution that extends the reach of live and pre-recorded video content to audiences globally via online media destinations, branded portals, social networking sites, connected TV/gaming platforms and specialist blogs. Over 3,000 syndication partners are already connected and on YouTube, Rightster manages over 500 channels and regularly features in the ComScore top ten YouTube partner rankings. Founded in May 2011, Rightster has since grown to over 220 employees across 10 offices. To work with Rightster please email email@example.com.
About the Ladies European Tour:
The Ladies European Tour is a company limited by guarantee, not having a share capital, and its objectives are to promote world-wide interest in the game of golf, to maintain high standards in the promotion, development and conduct of ladies' professional golf activities, to provide opportunities in tournament play and golf promotion for lady golf professionals, to co-operate with organisations engaged in golf promotion whose objectives are compatible with those of the Ladies European Tour and to protect and further the mutual interest of the Tour and its Members.Formed as the WPGA in 1978, the first series of golf tournaments took place in Great Britain in 1979. Now in its 35th year, in 2013 the Ladies European Tour features 23 tournaments in 18 different countries globally.
With a strong base in Europe, the LET has in recent years expanded into new territories such as Dubai, India, New Zealand, South Africa, Turkey and China. In 2013, the international schedule began in Australia and concludes in Dubai, United Arab Emirates.
The Tour’s 300+ Members represent 40 different nationalities. In 2010, the LET launched the LET Access Series, the official feeder tour to the Ladies European Tour, formed to give players not part of a major tour an opportunity to compete and progress on to the Ladies European Tour. In January 2013, Ivan Peter Khodabakhsh became Chief Executive Officer of the Ladies European Tour, whose headquarters are located at Buckinghamshire Golf Club in Denham, near London, England.